摘要
泉州本土民间舞蹈具有海丝文化基因,有五类传统舞蹈被列入非物质文化遗产名录。目前泉州非遗舞蹈数字化处于起步阶段且进程缓慢,主要受制于技术、人才、资金等影响因素,缺乏实践运用。构建SWOT矩阵分析泉州非遗舞蹈数字化保护所具备的优势、劣势、机遇、风险,在此基础上对矩阵进行赋值,运用AHP模型计算一致性比率、确定各要素权重、绘制战略四边形。最终确定泉州非遗舞蹈数字化保护应采取SO开拓型战略,即依托政策红利,定位群众需求;拥抱新兴技术,保持创新思维;借鉴成功案例,推动数字保护。同时兼顾WO扭转型战略,即加快数字保护,创新保护方式;培育数字人才,扩大传承主体;整合各类资源,拓宽融资渠道。对泉州非遗舞蹈进行数字化保护不仅是文化产业数字化战略背景下的必然选择,更是提升中华文明影响力和我国文化软实力的战略需求。
The indigenous folk dances of Quanzhou have the gene of Maritime Silk Road culture.Five traditional dances have been listed in the intangible cultural heritage list.At present,the digitalization of Quanzhou's intangible dance heritage is in its infancy and progressing slowly,mainly affected by technical,talent,and funding factors,lacking practical application.This paper constructs an SWOT matrix to analyze the advantages,disadvantages,opportunities,and risks of Quanzhou's intangible dance heritage digitalization,and then assigns values to the matrix,using the AHP model to calculate the consistency ratio,determine the weight of each factor,and draw the strategic diamond.Finally,it is determined that Quanzhou's intangible dance heritage digitalization protection should take the SO pioneering strategy,relying on policy dividends,positioning itself according to the needs of the people,embracing emerging technologies,maintaining an innovative mindset and learning from successful cases to promote digital protection.At the same time,it should also consider the WO transformation strategy,accelerating digital protection,innovating protection methods,cultivating digital talents,expanding the inheritance subject,integrating various resources and broadening financing channels.The digital protection of Quanzhou's intangible dance heritage is not only the inevitable choice under the background of the digitalization strategy of the cultural industry,but also a strategic demand to enhance the influence of Chinese civilization and the country's cultural soft power.
作者
陈火全
祝璐
CHEN Huoquan;ZHU Lu(Tan Siu Lin Business School,Quanzhou Normal College,Quanzhou 362000,China)
出处
《福建商学院学报》
2024年第2期71-79,共9页
Journal of Fujian Business University
基金
教育部新文科研究与改革实践项目“基于‘五维进阶’的新文科创新创业协同培养生态体系建设”(2021120024)。
关键词
非遗舞蹈
数字化保护
SWOT—AHP分析
intangible cultural heritage folk dance
digital protection
SWOT-AHP analysis
