摘要
抖音短视频作为一种结合视听、定位和大数据技术的新兴融合媒介,兼具生产可供性、社交可供性和移动可供性,在构建地方认知、传播地方形象方面发挥着重要作用。抖音短视频的生产可供性赋予人和地方更大的内容生产自主性,让地方景观得以更加直观地被审阅和传播。移动可供性构建起虚实互嵌的新型地方空间样态,更能激发用户对地方形象的感知、想象和认可。抖音短视频已成为人们日常生活中重要的社交平台,其社交可供性使得地方情感在云上空间的高度情绪化媒介场域中不断发酵,让地方形象更加具有感染力和亲和力。
Short videos,as an emerging fusion medium that combines audiovisual,positioning,and big data technologies,have the advantages of production availability,social availability,and mobile availability.They play an important role in building local cognition and promoting local image.The phenomenon of internet celebrity places is gradualy emerging under the promotion of short videos.The production avail-ability of TikTok gives people and places greater autonomy in content production,allowing local symbols and landscapes to be more intuitively reviewed and disseminated.Mobile availability builds a new type of local spatial pattern where virtual and real are intertwined,which can better stimulate users'perception,imagination,and recognition of the place.Tiktok has become an important social platform in people's daily lives,and its social availability enables local emotions to constantly ferment in the highly emotional media field of cloud space,making local images more infectious and approachable.
作者
刘子琨
LIU Zikun(School of International Media Education,Communication University of China,Bejing 100024,china)
出处
《宿州教育学院学报》
2024年第3期74-78,共5页
Journal of Suzhou Education Institute
关键词
媒介可供性
媒介空间
短视频
地方形象
抖音
mediated availability
mediated space
short videos
place image
TikTok
