摘要
在元宇宙趋势盛行的当下,随着短视频平台应用率的大幅上升,新型虚拟形象应用也成为短视频平台的聚焦热点。通过分析比较短视频平台不同功能类型的虚拟影响者间感官体验元素的应用,探讨虚拟影响者的通感体验设计原则,解决虚拟影响者在短视频平台中视觉、互动、情感层面的设计问题。基于通感体验理论下借助案例分析研究方法,对短视频平台虚拟影响者进行对比分析。总结归纳出偶像型虚拟人、服务型虚拟人、超写实虚拟人的通感体验设计趋势,借助这3种类型提升虚拟形象目标受众的用户体验,有助于实现虚拟影响者在短视频媒介的跨界传播。
In the current trend of the metaverse,with the significant increase in the application of short video platforms,new virtual characters applications have also become a hot topic for short video platforms.The article analyzes and compares the application of sensory experience elements among virtual infl uencers of different functional types on short video platforms.It explores the principles of synesthesia experience design for virtual infl uencers,and solves the design problems of visual,interactive,and emotional aspects for virtual infl uencers in short video platforms.Based on the theory of synesthesia experience,a comparative analysis of virtual infl uencers on short video platforms is conducted using case analysis.It summarize the synesthesia experience design trends of idol based virtual humans,service based virtual humans,and hyper realistic virtual humans,and use these three types to enhance the user experience of the target audience of virtual characters,which helps to achieve cross-border dissemination of virtual infl uencers in short video media.
作者
何星池
高蓝
戴瑞
HE Xingchi;GAO Lan;DAI Rui(Hangzhou Dianzi University,310000 Hangzhou Zhejiang;Zhejiang Tongji Vocational College of Science and Technology,310000 Hangzhou Zhejiang)
出处
《设计艺术研究》
2024年第3期72-76,81,共6页
Design Research
基金
2019年度教育部人文社会科学研究青年基金项目(19YJC760029)
杭州电子科技大学2023年度高等教育教学改革研究项目(YBJG202342)
2021年度浙江省省属高校基本科研业务费项目(GK219909299001-219)
2023年度浙江省教育厅科研项目(Y202351865)。
关键词
虚拟影响者
通感体验
短视频
情感化设计
virtual infl uencers
synesthesia experience
short video
emotional design
