摘要
B2B电商平台的迅速发展引发了学术界的广泛关注,但当前该领域的研究较为分散,缺乏对现有研究成果的系统整合,同时对B2B电商平台所特有的影响因素、策略和结果关注不足,不利于对该领域的全面认知与研究深化。本文从研究发展过程的视角,依据B2B电商平台运行“影响因素—策略—结果”的分析逻辑,对2001-2022年发表在国内外重要学术期刊上的中英文文献进行了详细回顾,全面系统地展现了B2B电商平台的研究现状。在此基础上,提出B2B电商平台的分析框架,并根据现有研究不足,指出未来研究方向,重点阐释了影响因素中的制度因素以及运行策略中的治理策略、平台生态系统策略和国际化策略,以及结果变量中的非经济因素,为B2B电商平台未来研究和管理实践提供启示。
he rapid expansion of B2B e-commerce platforms has garnered significant attention from the academic community.However,current research in this domain lack a comprehensive in-tegration of existing findings.Meanwhile,inadequate focus on the unique influencing factors,strat-egies,and outcomes specific to B2B e-commerce platforms hinders a thorough understanding and further research in this area.This study,adopting a research development perspective,conducts a thorough review of Chinese and English literature published in prominent domestic and international academic journals from 2001 to 2022.It adopts an analytical framework of"influencing factors-strat-egies-outcomes"to examine the current research of B2B e-commerce platforms.Based on this anal-ysis,we propose an analytical framework for B2B e-commerce platforms and highlight potential fu-ture research directions,focusing on institutional factors among the influencing factors,governance strategies,platform ecosystem strategies,and internationalization strategies within operational strat-egies,as well as non-economic factors among the outcome variables.This provides valuable insights for future research and management practices in B2B e-commerce platforms.
作者
田敏
张闯
斯浩伦
TIAN Min;ZHANG Chuang;SI Haolun(School of Business,North Minzu University,Yinchuan,Ningxia 750021;School of Economics and Management,Dalian University of Technology,Dalian,Liaoning 116024;School of Business Administration,Dongbei University of Finance and Economics,Dalian,Liaoning 116024)
出处
《管理现代化》
北大核心
2024年第3期181-193,共13页
Modernization of Management
基金
国家社会科学基金西部项目“电商平台主导的西部民族地区特色农产品供应链整合研究”(22XMZ060)。
关键词
B2B
电商平台
文献回顾
B2B
E-commerce platform
Literature review
