摘要
文章旨在探讨闲置物品智能交易平台使用意愿的影响因素以及设计思路。本研究以UTAUT模型为基础,采用问卷法,通过SmartPLS4.0进行偏最小二乘法结构方程(PLS-SEM)分析,结果表明:付出期望、绩效期望对使用意愿有显著正向作用,物流服务对参与频率有显著促进作用;供需匹配、物流服务均对付出期望和绩效期望有显著正向作用,并通过中介效应影响使用意愿;感知风险对线下参与意愿有显著促进作用,对参与频率有显著抑制作用。本文提出了闲置物品智能交易平台的优化建议,如高效的供需关系的匹配机制、信息标签设计规范化、正向影响因子可视化、风险可视化、线上线下相结合、多方联动等,为闲置物品智能交易平台的设计改良提供理论依据与实践思路。
The paper aims to explore the influencing factors and the willingness to use second-hand items for smart trading platforms.Based on the UTAUT model,the study adopts the questionnaire method and conducts partial least squares structural equation(PLSSEM)analysis using SmartPLS4.0.The results show that the expectations of effort and performance have a significant positive effect on willingness to use,while logistics services significantly promote participation frequency.The matching of supply and demand and logistics services has a significant positive impact on the expectations of effort and performance and influences the willingness to use through a mediating effect.Perceived risk has a significant promoting effect on offline participation willingness and a significant inhibitory effect on participation frequency.This paper provides insights on the design and improvement of second-hand items for smart trading platforms,such as an efficient matching mechanism for supply and demand relationships,standardization of information label design,visualization of positive impact factors,risk visualization,combination of online and offline,stakeholder connection,etc.
作者
萧嘉欣
赖铭
罗名君
Xiao Jiaxin;Lai Ming;Luo Mingjun
出处
《家具与室内装饰》
北大核心
2024年第4期119-125,共7页
Furniture & Interior Design
基金
广东省哲学社会科学“十四五”规划项目(GD22XYS17)
广东省哲学社会科学规划项目(GD24CYS04)
国家自然科学基金项目(52008114)
广东省高等职业院校艺术设计专业教学指导委员会项目(2023YSSJ20)
佛山市建设青年发展型城市研究课题(2024-QNFZ34)。
