摘要
使用文献研究法、实地调研法,从出版时间、出版数量、出版机构等方面对江西七大出版机构关于赣南客家文化主题出版的现状进行梳理。分析了赣南客家文化主题出版在出版选题、出版质量、品牌打造、出版形态等方面存在的不足,提出了立足特色资源,发挥地域优势;打造出版精品,全面提高出版质量;巧借营销创新手段,树立出版品牌形象;加强行业分工与合作,促进资源共建共享;利用数字媒体技术,丰富主题出版样态等5方面的对策,以期推动赣南客家文化主题出版业的健康发展。
We employ the method of literature research and field research in researching the status quo of seven major publishing institutions in Jiangxi regarding Gannan Hakka culture theme publishing from such aspects as publication time,publication quantity,and publishing institutions.Based on the analysis of the problems in Gannan Hakka culture theme publishing in terms of publication selection,publication quality,brand establishing and publication patterns,we put forward five countermeasures:giving full play to the regional advantages based on the local special resources;creating high-quality publications so as to comprehensively improve publishing quality;skillfully using marketing innovation to establish the publishing brand image;strengthening the industry division of labor and cooperation to promote the resources to be jointly shared;and utilizing the digital media technology to enrich the theme publishing pattern.These countermeasures are intended to promote the healthy development of Gannan Hakka culture theme publishing industry.
作者
巩敏
程彦
张记刚
GONG Min;CHENG Yan;ZHANG Jigang(School of Humanities and Arts,Nanchang Institute of Technology,Nanchang 330099,China;Yudu Branch of Ganzhou Highway Development Center,Yudu 342300,China)
出处
《南昌工程学院学报》
CAS
2024年第2期67-72,共6页
Journal of Nanchang Institute of Technology
关键词
赣南客家文化
主题出版
数字出版
Gannan Hakka culture
theme publishing
digital publishing
