摘要
主题出版作为我国重要的的出版门类,是我国社会主义特色文化建设中的重要组成部分,也是我国特色出版中的热点和亮点。目前,主题出版是我国学术界和出版界深入探讨的热点问题之一。就研究规模而言,成果数量较多;就研究范畴而言,主要涉及概念界定、特征属性、策划营销、发展趋势、对策建议和成功案例等内容,并具有现实性和多化性的研究特点。但相对于主题出版的发展,其学术研究滞后于出版实践,有理论体系不够完善,研究领域不够宽阔的不足之处。随着主题出版的不断发展,研究领域将日益拓宽,人员更加多元化,理论体系也日渐成熟,为我国的主题出版提供理论支撑和实践指导。
As the important publishing category of our country,theme publishing is an important portion which makes up of the cultural construction with Chinese socialist characteristics. It is also the hot spot and highlight in the publication industry with Chinese characteristics. Theme publishing is one of the hottest issues that Chinese academia and publication industry have done in-depth explorations up till now. A wide range of research has been made in the theme publications,which mainly involves concept definition,feature attribute,marketing planning,development trend,countermeasure and suggestion,successful case analysis. It also has the researching characteristics of being realistic and pluralism. But compared with the development of the theme publishing,its academic research obviously lags behind the publishing practice,which mainly lies in the deficiencies in systematically theoretical studying and a much narrower research field. With the development of the theme publishing research,the research field relevant is becoming increasingly wider,people involved in the publication are diversified and the theoretical system is growing mature. This will provide theoretical support and practical guidance for China＇s theme publishing industry.
作者
刘红
闫新悦
LIU Hong;YAN Xinyue(Faculty of Art and Communication;Institute of South Asia ＆ Southeast Asia Journalism and Communication, Kunming University of Science and Technology, Kunming 650500, Yunnan, China)
出处
《昆明理工大学学报（社会科学版）》
2018年第3期86-91,共6页
Journal of Kunming University of Science and Technology(Social Sciences)
基金
教育部高教司产学合作协同育人项目"新媒体运营课程建设"(201702039001)
云南省哲学社会科学基金青年项目"云南数字出版业发展规模
态势及趋势研究"(QN2015056)
云南省教育厅重点项目"媒介融合背景下云南出版业转型研究"(2015Z028)
昆明理工大学人文社会科学研究培育项目"我国主题出版的历史
现状和趋势研究"(skpyyb201729)
昆明理工大学"南丝绸之路"影像志创新团队阶段性成果
关键词
主题出版
出版实务
研究主题
选题策划
发展趋势
theme publishing
publishing practice
research theme
topic Selection
developmental trend
