摘要
以我国电视剧在“一带一路”沿线国家的传播为主要研究方向,探究如何推动我国电视剧更好开展国际文化贸易和全球文化传播,增强文化影响力,如树立全球化运营营销理念、建立并完善监督评判机制、培养影视人才、寻找文化共同点、进行国际合作等国际传播对策策略。
This paper takes the communication of Chinese TV plays in countries along the Belt and Road as the main research direction to explore how to promote the better communication of Chinese TV plays overseas and enhance the cultural influence,such as establishing a global operational marketing concept,establishing and improving supervision and evaluation mechanisms,cultivating film and television talents,seeking cultural commonalities,and engaging in international cooperation.
作者
张君
袁士嗝
安佳慧
陈麦池
ZHANG Jun;YUAN Shige;AN Jiahui;CHEN Maichi(School of Foreign Languages,Anhui University of Technology,Maanshan,Anhui243032,China;School of Business,Anhui University of Technology,Maanshan,Anhui243032,China)
出处
《北京城市学院学报》
2024年第2期66-69,96,共5页
Journal of Beijing City University
基金
安徽省社会科学规划青年项目“后疫情时期安徽出境游客的‘一带一路’国际旅游地信任感知及其提升研究”(AHSKQ2020D13)。
关键词
中国电视剧
“一带一路”
文化贸易
国际传播
TV plays made in China
the Belt and Road(B&R)
cultural trade
international communication
