摘要
随着数字经济的迅猛发展,商科课程面临巨大挑战和机遇。本文首先分析了数字经济对商科课程的影响,包括数据分析和商业智能、电子商务和在线营销以及创新和创业精神等方面。在此基础上,提出了数字经济背景下新商科课程改革的方向,包括强化数字技能培养、跨学科融合、创新教学模式、更新教材内容以及加强实践教学等。为了有效实施新商科课程改革,本文还提出了完善师资队伍建设、建立课程评价体系、加强校企合作、推广成功经验以及建立反馈机制等实施策略。这些策略旨在培养具备数字技能、创新精神和创业能力的商科人才,以适应数字经济时代的发展需求。
With the rapid development of the digital economy,business courses are facing enormous challenges and opportunities.This article first analyzes the impact of the digital economy on business courses,including data analysis and business intelligence,e-commerce and online marketing,as well as innovation and entrepreneurial spirit.On this basis,the direction of the new business curriculum reform under the background of the digital economy is proposed,including strengthening digital skill training,interdisciplinary integration,innovative teaching models,updating textbook content,and strengthening practical teaching.In order to effectively implement the new business curriculum reform,this article also proposes implementation strategies such as improving the construction of teaching staff,establishing a curriculum evaluation system,strengthening school enterprise cooperation,promoting successful experiences,and establishing feedback mechanisms.These strategies aim to cultivate business talents with digital skills,innovative spirit,and entrepreneurial ability to meet the development needs of the digital economy era.
作者
郭云丽
李青阳
赵俊远
GUO Yunli;LI Qingyang;ZHAO Junyuan(School of Management,Xinyang Agriculture and Forestry University,Xinyang 464000,China.;School of Business,Xinyang College,Xinyang 464000,China)
出处
《信阳农林学院学报》
2024年第1期123-127,共5页
Journal of Xinyang Agriculture and Forestry University
基金
河南省哲学社会科学规划年度项目(2022BJJ092)
河南省高等学校重点科研项目(23A630030)。
关键词
数字经济
新商科
课程改革
digital economy
new business studies
curriculum reform
