摘要
中国是世界上最大的农业国之一,国家政策和政府对农业给予大力度的推广与扶持,在乡村振兴战略的时代背景下着重发展农业,推动地区农产品销售,带动地方产业文化与经济发展。在政策的支持下,河北省张家口地区的农业也得到了重大的发展。本文将以蔚县桃花米包装设计为例,探究乡村振兴下农产品包装的必要性以及蔚县桃花米包装的发展现状。笔者将地方剪纸文化以及绿色设计理念与桃花米包装设计相融合,做出具体实施方案,提升桃花米的品牌价值,以政策推动农业,以品牌带动文化,从而为当地的发展夯实基础。
China is the largest agricultural country in the world and Chinese government has issued many policies to promote and support the development of its agriculture.The development of agriculture under the background of the implementation of rural revitalization strategies can promote the sales of regional agricultural products and drive the development of local industrial culture and local economy.The support of policies gives a chance to the vigorous development of Zhangjiakou,Hebei Province.This paper,with the design of peach blossom rice packaging of Yu County as an example,explores the necessity of packaging of agricultural products under the background of rural revitalization and the current development situations of peach blossom rice packaging of Yu County.Besides,specific implementation plans are also made by combining local paper-cut culture,green design concept with Gongrice packaging design.These measures can enhance brand values of peach blossom rice in Yu County,promote agriculture and brand culture and lay a solid foundation for the development of local areas.
作者
张彦戈
王欣欣
ZHANG Yan-ge;WANG Xin-xin(Hebei University of Science and Technology,Shijiazhuang 050091,China)
出处
《绿色包装》
2024年第3期83-86,共4页
Green Packaging
关键词
乡村振兴背景
地方农产品
地域文化
包装设计
rural revitalization background
local agricultural products
regional culture
packaging design
