摘要
在数字经济时代,数字化转型是企业发展的必经之路,如何利用它实现企业的目标是学术界与企业管理者重视的问题。尽管学者们已经探讨了企业数字化转型对交易绩效的影响,但是对于它们之间的影响机理尚缺乏相关解释。本文以企业间交易活动为研究情景,通过运用AMOS 24.0对市场调研收集到的642家企业的数据进行回归分析,实证性地探讨了企业数字化转型对其交易绩效影响的作用机制。研究发现:企业数字化技术水平、数字化应用范围对企业的合同执行、知识获取有显著的正向影响;企业的合同执行与知识获取对其交易绩效有显著的正向影响;合同执行、知识获取部分中介了企业数字化技术水平对其交易绩效的影响,完全中介了企业数字化应用范围对其交易绩效的影响。研究结论丰富了企业数字化转型的研究内容,能够为企业的管理实践活动提供指导。
In the era of digital economy,digital transformation is the only way which must be passed to realize the enterprises’development,and the problem of how to use it to achieve the enterprises’goals causes the attentions of academics and business managers.Although scholars have explored the impact of enterprises’digital transformation on their transaction performance,very little empirical research on the issue of the impact mechanism between them has been done in the literature.In this paper,we take the transaction relationships between manufactures and retailers as the research background,and empirically examine the influence mechanism of retailers’digital transformation on its transaction performance.Using the survey data from 642 retailers in China for a sample that conducting the regression analysis through AMOS 24.0,the results indicate that the enterprise’s level of digital technology and the scope of digital application have significant positive impacts on the enterprise’s contract enforcement and knowledge acquisition.In addition,the enterprise’s contract enforcement and knowledge acquisition have significant positive impacts on its transaction performance.Moreover,the enterprise’s contract enforcement and knowledge acquisition partially mediate the influence of enterprise’s level of digital technology on its transaction performance,and it completely mediate the influence of enterprise’s scope of digital application on its transaction performance.These findings enrich the research content of enterprise digital transformation and provide guidance for enterprise management practice.
作者
王勇
孙淑文
郭祺
WANG Yong;SUN Shuwen;GUO Qi(Xi’an University of Finance and Economics,Xi’an 710100,China;Zhejiang Gongshang University,Hangzhou 310020,China)
出处
《西安财经大学学报》
CSSCI
2024年第2期60-71,共12页
Journal of Xi’an University of Finance and Economics
基金
陕西省社会科学基金项目“移动互联网时代陕西零售企业的全渠道营销策略研究”(2019S009)
国家社会科学基金项目“制造商视角下全渠道营销策略的影响因素与选择研究”(20BGL120)。
关键词
企业数字化转型
数字化技术水平
数字化应用范围
合同执行
知识获取
交易绩效
enterprise digital transformation
level of digital technology
scope of digital application
contract enforcement
knowledge acquisition
transaction performance
