摘要
盲盒文化是近年在青少年群体中出现的热门现象,青少年通过购买不可视的商品,寻求刺激感、满足感与成就感。运用社会学、人类学中的青少年研究,探索在不确定性主导下的后现代社会中盲盒文化现象的成因、特征和对青少年未来发展的影响。通过对广州市三所中学的26名青少年进行了深入的个人访谈与焦点小组讨论,展现了青少年眼中的盲盒文化。青少年通过盲盒消费,不仅创造了独属于“Z世代”的代际文化,建立了群体身份认同,更展现了盲盒文化是中国当代青少年认识风险和不确定性,为未来做积极准备的表现形式。
Blind box is a newly emerged phenomenon in Chinese youth culture,a consumption behaviour in which customers seek excitement,satisfaction,and achievement through purchasing invisible items.To interpret such youth cultures,sociological theories of risk society under uncertainties and post-modernity can be introduced in the Chinese context.This research applies an interdisciplinary approach of sociology,youth studies,and economics to explain and investigate the socio-cultural institutions behind the blind box and its impacts on Chinese youth culture.Methodologically,this research is based on an in-depth fieldwork in three middle schools in Guangzhou,including almost a hundred young students.Through interviews and focus groups,young people were invited to express their feelings and experiences with the boxes,from their consumption behaviours to how they used the blind boxes as approaches to express,construct identities,and prepare for the risks and uncertainties in the future society.
作者
孟凡祺
孟丁
MENG Fan-qi;MENG Ding(University of Auckland,Auckland 1142,New Zealand;School of Business,Guangdong University of Foreign Studies,Guangzhou 510006,China)
出处
《湖北第二师范学院学报》
2024年第3期89-95,共7页
Journal of Hubei University of Education
