摘要
以往的旅游流研究仅聚焦于以流“量”为表征的网络关系,鲜有从旅游停留时间视角考察旅游流“质”的异质性。文中以游客停留时间作为流量的权重,构建“质”、“流”兼顾的旅游流网络结构,通过网络文本分析获取数据,运用社会网络分析法探究停留时间加权的旅游流网络结构特征,对比与传统旅游流网络结构的差异,分析其影响因素。结果显示:1)相对于传统旅游流网络,停留时间加权的旅游流网络密度和规模增大,网络社群数量有所减少,但其内部联系更加紧密。2)在停留时间加权的旅游流网络中,乌鲁木齐市、伊犁州等区域的旅游核心地位有所弱化,而喀什地区、阿勒泰地区、巴音郭楞蒙古自治州等区域的地位显著提高。3)停留时间加权的旅游流网络在新疆旅游流形成机理方面更具解释力。文中研究为旅游流研究提供质和量相结合的新思路,克服传统旅游流网络中片面强调流量而忽视流质的局限性,以揭示目的地网络节点之间的实际互动关系。
Previous studies on touristic flow only focused on the network relationships characterized by the flow quantity,which rarely examined the heterogeneity of flow quality from the perspective of tourists'length of stay.This study,therefore,constructs a touristic flow network that involves both quality and quantity of flows by taking the tourist's length of stay as a weight,to explore the structural characteristics of touristic flow networks weighted by tourists'length of stay using social network analysis and the data obtained through network text analysis,and compare the structural differences between the conventional and weighted flow networks and their influencing factors.The results indicate that:1)Compared with the conventional touristic flow network,the weighted touristic flow has greater network density and scale,but fewer network communities and closer internal connections.2)In the weighted flow network,the core position of tourism in Urumqi and Yili is weakened,while the status of Kashgar,Altay,and Bayingolin Mongol Autonomous Prefecture is significantly enhanced.3)The weighted flow network has more explanatory power in the formation mechanism of touristic flow in Xinjiang.This study provides a new idea of quality and quantity integration for touristic flow analysis,overcomes the limitations of one-sided emphasis on flow quantity and neglect of flow quality in conventional touristic flow networks,to reveal the actual interaction between destination network nodes.
作者
普拉提·莫合塔尔
程学婷
麦迪妮古丽·阿不力米提
MUHTAR Polat;CHENG Xueting;ABLIMIT Madinigul(Key Laboratory of the Sustainable Development of Xinjiang's Historical and Cultural Tourism,Xinjiang University,Urumqi 830046;College of Tourism,Xinjiang University,Urumqi 830046,China)
出处
《干旱区资源与环境》
CSCD
北大核心
2024年第3期161-171,共11页
Journal of Arid Land Resources and Environment
基金
国家自然科学基金项目(41961038,41661106)
新疆历史文化旅游可持续发展重点实验室项目(LY2022-04)资助。
关键词
游客停留时间
旅游流网络
旅游流质量
社会网络分析
QAP分析
tourist's length of stay
touristic flow network
touristic flow quality
social network analysis
QAP analysis
