摘要
IP形象在文创产品包装中的表现与应用具有鲜明的特征和多重优势。在文创产品领域,IP形象不仅有助于提高产品的辨识度,同时还能赋予产品独特的文化内涵,增加产品的附加值。通过将IP形象应用于文创产品的包装中,可以有效地提高产品的识别度。总之,IP形象在文创产品包装中的表现与应用具有显著的识别性、丰富的文化内涵。这些特征不仅有助于提升文创产品的市场竞争力,同时也为文创产业的创新和发展注入了新的动力。
The performance and application of IP image in the packaging of cultural and creative products have distinct characteristics and multiple advantages.In the field of cultural and creative products,IP image not only helps to improve the product’s recognition,but also gives the product unique cultural connotation and increases the added value of the product.By applying IP image to the packaging of cultural and creative products,the product identification can be effectively improved.In short,the performance and application of IP image in the packaging of cultural and creative products has significant identification and rich cultural connotation.These features not only help to enhance the market competitiveness of cultural and creative products,but also inject new impetus into the innovation and development of cultural and creative industries.
作者
金婷婷
常拂尘
王立娟
JIN Ting-ting;CHANG Fu-chen;WANG Li-juan(Lanzhou Technology and Business University,Lanzhou 730000,China)
出处
《绿色包装》
2024年第2期81-84,共4页
Green Packaging
关键词
IP形象
文创产品包装
包装设计
IP image
packaging of cultural and creative products
package design
