摘要
目的针对传统包装设计耗时过长且面临多次修改迭代的问题,探究自然语言处理模型和文本图像生成技术在包装设计环节中的介入模式和衍生效果,寻求包装设计行业与AIGC技术的协同发展新路径。方法以传统包装设计流程为基础,构建了基于AIGC的包装设计全流程模型,形成可循环动态迭代系统。采用实证研究和设计评估法,从视觉设计、心理属性和社会维度三个维度对两种方案分别进行评估,来验证此模型的可行性和有效性。结果基于包装设计方法要素,运用自然语言处理模型和文本图像生成技术,共同构建了全新的包装设计流程范式,并将其应用于具体的商业实践中,有效缩短了设计周期,为包装的创新表达提供了新的路径。结论在市场竞争日益加剧的情形下,基于AIGC的包装设计模型构建能够在最大程度满足设计目标的同时,高效实现从设计创意到设计落地的转化并进行多次快速的迭代,为商业包装实际应用领域提供了丰富的探索空间。
Aiming at the problem that traditional packaging design takes too long and faces multiple modifications and iterations,the work aims to explore the intervention mode and derivative effects of natural language processing model and text image generation technology in packaging design,and seek a new path for the collaborative development of packaging design industry and AIGC technology.Based on the traditional packaging design process,the whole packaging design process model based on AIGC was constructed to form a cyclic dynamic iterative system.Empirical research and design evaluation method were used to evaluate the two schemes respectively from three dimensions of visual design,psychological attribute and social dimension to verify the feasibility and effectiveness of this model.Based on the ele-ments of packaging design method,natural language processing model and text image generation technology were used to construct a new packaging design process paradigm,and apply it to specific business practice,effectively shortening the design cycle and providing a new path for innovative packaging expression.In the case of increasingly fierce market competition,the packaging design model construction based on AIGC can meet the design objectives to the maximum extent,and efficiently realize the transformation from design creativity to design landing and carry out several rapid itera-tions at the same time,providing a rich exploration space for the practical application of commercial packaging.
作者
卢世主
闵子怡
黄秋雨
王泓睿
LU Shizhu;MIN Ziyi;HUANG Qiuyu;WANG Hongrui(Guangdong University of Technology,Guangzhou 510000,China)
出处
《包装工程》
CAS
北大核心
2024年第22期232-241,258,共11页
Packaging Engineering
关键词
AIGC
自然语言处理
文本图像生成
包装设计
模型构建
AIGC
natural language processing
text image generation
packaging design
model construction
