摘要
地域文化作为一种特色文化符号,将其应用在乡村品牌形象设计中不仅能够传承和发展乡村鲜明文化,还能够推动乡村旅游产业发展,促进乡村地区经济有效提升。文章以徐州许阳村为例,通过分析我国乡村品牌形象设计中现存的问题,从历史文化、人文风俗、特色产业3个方面剖析徐州许阳村所拥有的地域文化特征,探究徐州许阳村在乡村品牌形象设计建设中的发展策略。通过对乡村品牌形象设计中地域文化的探究,帮助解决乡村品牌形象设计建设和发展问题,增强乡村旅游产业的竞争力,促进乡村文化和经济的可持续发展。
Regional culture,as a distinctive cultural symbol,can be applied in the design of rural brand image,which not only inherits and develops the distinctive culture of rural areas,but also promotes the development of rural tourism industry and effectively enhances the economy of rural areas.The article takes Xuyang Village in Xuzhou as an example to analyze the existing problems in the design of rural brand image in China.It analyzes the regional cultural characteristics of Xuyang Village in Xuzhou from three aspects:historical culture,cultural customs,and characteristic industries,and explores the development strategies of Xuyang Village in the construction of rural brand image.By exploring regional culture in rural brand image design,we can help solve the problems of rural brand image design construction and development,enhance the competitiveness of rural tourism industry,and promote sustainable development of rural culture and economy.
作者
董雅宁
廖丰丰
Dong Yaning;LIAO Fengfeng(Changzhou University,Changzhou 213159,China)
出处
《鞋类工艺与设计》
2024年第2期18-20,共3页
SHOES TECHNOLOGY AND DESIGN
基金
2023年江苏省研究生科研与实践创新计划项目《徐州许阳村乡村旅游品牌形象设计》(项目编号:SJCX23_1427)。
