摘要
乡村振兴战略下,乡村旅游已成为闽东乡村脱贫致富的重要手段。旅游品牌建设取得了许多成果,但在视觉形象设计中,也出现了一些问题。屏南在闽东乡村旅游中具有典型性,文章以此为例,基于品牌视觉形象设计对乡村旅游发展的作用分析,探讨乡村地域文化挖掘、提炼、转换的方法,让乡村旅游品牌视觉形象在差异化和规范性方面有更大的提升。
With the strategy of rural revitalization,rural tourism has become an important means to eliminate poverty and become rich in the rural areas of eastern Fujian.Many achievements have been made in tourism brand construction.However,there are still some problems in the visual image design.Pingnan is typical in rural tourism in eastern Fujian.Based on the analysis of the role of brand visual image design in the development of rural tourism,this paper discusses the methods of discovering,refining and transforming rural regional culture,so as to improve the variety and standardization of rural tourism brand visual image.
作者
林荣向
LIN Rong-xiang(Fujian Business University,Fuzhou 350012,China)
出处
《湖北第二师范学院学报》
2021年第12期26-30,共5页
Journal of Hubei University of Education
基金
2019年度福建商学院校级课题“乡村振兴战略下闽东特色乡村旅游品牌形象视觉设计研究”(2019sysk15)
2020年度福建省中青年教师教育科研项目(社科类)“艺术节的IP塑造对乡村文化振兴的价值研究”(JAS20227)。
关键词
乡村振兴
屏南
品牌视觉形象设计
地域特色
rural revitalization
Pingnan
brand visual image design
regional characteristics
