摘要
如何提高销售服务质量成为汽车4S店当前面临的新问题。本论文以X汽车4S店为研究对象,采用minitab分析出影响汽车销售服务质量的关键因素,在此基础上采用六西格玛管理方法加以改善,从而促进汽车公司提高销售服务水平,为提高销售服务质量提供一定的理论依据。
How to improve the quality of sales service has become a new problem that car 4S stores are currently facing.This paper takes A Automobile 4S store as the research object,and uses Minitab to analyze the key factors that affect automobile sales services.Based on this,the Six Sigma management method is used to improve it,thereby promoting the improvement of sales service level in automobile companies and providing a certain theoretical basis for improving sales service quality.
作者
杨培娟
Yang Pei-juan(Zhejiang Economic&Trade Polytechnic,Hangzhou 310018,China)
出处
《内燃机与配件》
2024年第2期110-112,共3页
Internal Combustion Engine & Parts
基金
浙江省教育厅访问工程师项目,“基于六西格玛对汽车销售服务质量提升的研究”(编号:FG2021112)。
关键词
汽车
销售服务
质量提升
Automobile
Sales services
Quality improvement
