摘要
当下,国人消费理念已经从物质层面追求上升到精神文化层面。将中国传统元素与时尚潮流相结合以表达情感个性和文化意蕴,是契合国人消费理念的时尚潮流。采用中华传统文化元素赋能皮革产品设计历来有之。面对当下新国潮现象催生的消费新主张,皮革产品设计有必要因时而变。通过挖掘高适配度文化元素,打造独特品牌IP,厚植特色传统文化元素,拓展多元品类,同时深耕文化元素承载的故事,进行国潮营销等举措创新皮革产品的设计,使皮革产品设计的社会层价值和文化层价值得到增强。
At present,the consumption concept of Chinese people has risen from material pursuit to spiritual and cultural level.Combining traditional Chinese elements with fashion trends to express emotional individuality and cul⁃tural connotations is a fashion trend that aligns with the consumption philosophy of the Chinese people.Empowering leather product design with traditional Chinese cultural elements has always been a tradition.In the face of the new consumption proposition driven by the current new China-Chic phenomenon,leather product design needs to change from time to time.By digging cultural elements of high fitness,creating a unique brand IP,planting distinctive tradi⁃tional cultural elements,expanding multiple categories,at the same time,deepening the stories carried by cultural el⁃ements,carrying out China-Chic marketing and other measures to innovate the design of leather products,the social and cultural value of leather products design would be enhanced.
作者
王晓平
WANG Xiaoping(Shaanxi Youth Vocational College,Xi'an 710068,China)
出处
《中国皮革》
CAS
2024年第1期142-145,149,共5页
China Leather
基金
陕西省社会科学规划基金项目(2019K019)。
关键词
新国潮
传统文化元素
消费理念
精神文化水平
new China-Chic
traditional cultural elements
consumption philosophy
spiritual and cultural level
