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面向跨文化融合的产品意象造型设计方法 被引量:8

Product Image Modeling Design Method for Cross-cultural Fusion
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摘要 目的基于认知思维理论,引入文化空间和文化时间的概念,探析融合两种文化的产品意象造型设计方法。方法采用定性和定量相结合的方法,将两种文化分别进行解析。从某一种文化,对意象调查后进行聚类,提取出目标意象;从另一种文化中,运用层次结构模型、分析图谱与意象看板,挖掘出造型设计因子。结合提取出的目标意象与挖掘出的设计因子,有效地展开跨文化融合设计。结论从空间和时间上认知两种文化的联系,形成系统的跨文化融合设计理论,为产品的创新设计提供新的思路。 The work aims to explore the product image modeling design method for cross-cultural fusion by intro- ducing the concept of cultural space and cultural time based on the theory of cognitive thinking. The two culture factors were analyzed separately with qualitative analysis and quantitative analysis. The target images were extracted from a cul- ture after image investigation and cluster analysis. In another culture, the hierarchical structure model, the analysis map and the image board were used to explore the modeling factors. By combining the target images with the modeling factors, the cross-cultural integration design could be developed effectively. When the relation between the two culture factors is recognized from space and time, the systemic theory of cross-cultural fusion design can be established, and will provide the new idea for the innovation design.
作者 苏建宁 刘怡麟 师容 李雄 唐钊山 SU Jian-ning;LIU Yi-lin;SHI Rong;LI Xiong;TANG Zhao-shan(Lanzhou University of Technology, Lanzhou 730050, China)
机构地区 兰州理工大学
出处 《包装工程》 CAS 北大核心 2019年第8期10-15,共6页 Packaging Engineering
基金 国家自然科学基金资助项目(51465037)
关键词 产品设计 跨文化融合 认知思维 文化空间 文化时间 product design cross-cultural fusion cognitive thinking cultural space cultural time
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