摘要
数字技术革新使资本主义社会进入以数字资本为核心新阶段。社会数字化转化让数据成为重要的生产资料,资本家凭借数字技术优势不断驱使数据资本化和攫取剩余价值。在资本逻辑和技术逻辑合谋下,数字技术资本化引发了更严峻的消费新异化,具体表征为大数据技术的资本化与“真实需要的遮蔽”、数字平台技术的资本化与“消费符号景观”、数字传播技术的资本化与“产销活动一体化”和数字监控技术的资本化与“全景性透明消费”。这些新异化根源于资本化逻辑的自我扩张,对此,需从技术、资本、思想多维度推动数字技术的社会主义应用,防止数字资本野蛮生长和西方意识形态的渗透,重构科学理性的消费观,让消费回归满足人真实需要和发展的主体性活动。
The innovation of digital technology has brought capitalist society into a new stage with digital capital as the core.The digital transformation of society makes data become an important means of production,and capitalists continue to drive data capitalization and capture surplus value with the advantage of digital technology.Under the cooperation of capital logic and technology logic,the capitalization of digital technology has led to more severe new consumption alienation.It is characterized by the capitalization of big data technology and the“masking of real needs”,the capitalization of digital platform technology and the“consumption symbol landscape”,the capitalization of digital communication technology and the“integration of production and marketing activities”,and the capitalization of digital monitoring technology and the“panoramic transparent consumption”.The new alienation is rooted in the self-expansion of capitalized logic.In this regard,it is necessary to promote the socialist application of digital technology from the perspectives of technology,capital and thought.This entails curbing the unchecked expansion of digital capital,resisting the influence of Western ideologies,reshaping a scientific and rational understanding of consumption,and restoring it as a subjective activity aligned with meeting genuine human needs and fostering development.
作者
吴国林
黎杰松
WU Guo-lin;LI Jie-song(School of Marxism,South China University of Technology,Guangzhou,510000)
出处
《云南社会科学》
北大核心
2024年第1期56-67,共12页
Social Sciences in Yunnan
基金
国家社会科学基金重大项目“当代量子诠释学研究”(项目号:19ZDA038)
2020年度中宣部文化名家暨“四个一批”人才项目“技术诠释学研究”(项目号:x2sxN2200060)的阶段性成果。
关键词
消费异化
数字资本
技术垄断
理性消费
Consumption New Alienation
Digital Capital
Technology Monopoly
Rational Consumption
