摘要
中华文化通过图书走向世界舞台,是提高国家文化软实力、讲好中国故事、塑造良好国家形象的有效途径。通过Python语言工具对美国亚马逊网站上的中国图书评论数据进行分析,构建LDA主题模型,探讨中国图书出口效果,深入挖掘海外读者对中国出口图书的认知评价。研究发现,海外读者对中国图书的关注点集中于内容评价、翻译理解、服务体验、中国元素、题材情节5个方面。针对以上关注点,从图书内容、出版传播、读者反馈等角度提出了具有实践价值的建议,为推动中国图书高质量出口提供了理论参考和解决思路。
Chinese culture goes to the world stage through books,which is an effective way to enhance national cultural soft power,tell a good Chinese story,and shape a good national image.In this paper,we use Python language tool to analyse the data of Chinese book reviews on Amazon.com in the United States,construct LDA topic model to explore the effect of Chinese book export,and dig deeper into the cognitive evaluation of overseas readers on Chinese export books.It is found that overseas readers’concerns about Chinese books focus on five aspects:content evaluation,translation comprehension,service experience,Chinese elements,and theme and plot.In response to the five concerns of overseas readers,suggestions with practical value are put forward from the perspectives of book content,publication and dissemination,and reader feedback,which provide theoretical references and solution ideas for promoting the high-quality export of Chinese books.
作者
杜恒波
王绍运
罗润东
DU Heng-bo;WANG Shao-yun;LUO Run-dong(School of Business Administration,Shandong Technology and Business University,Yantai 264005,China;School of Business,Shandong University,Weihai 264209,China)
出处
《经济问题》
CSSCI
北大核心
2024年第2期17-23,共7页
On Economic Problems
基金
山东省自然科学基金项目“基于文本大数据分析的跨文化认同形成机理及中国文化走出去研究”(ZR2020MG060)
国家社会科学基金重大项目“我国社会科学国际影响力评估与学术话语权建设研究”(22&ZD194)。
