摘要
文章基于广告摄影教学改革的历史逻辑、理论逻辑与实践逻辑有机统一的前提,首先,梳理广告摄影教育历史发展及教学现状,明确了目前我国高校广告摄影教学存在教育理念不明确、内容结构不合理、课程体系综合性差等问题;其次,厘清广告摄影教学改革的理论逻辑,通过优化技术性内容、加强艺术理论和历史知识的灌注,从教学理念到课程内容对广告摄影教学改革体系进行补充和调整;最后,在明晰广告摄影教学历史逻辑和理论逻辑的基础上,进一步探讨如何在实践逻辑中,使广告摄影教学做到科学技术和艺术设计共融,理论教育与实践学习并重,以期优化教学成果,激发学生的摄影创意思维,为我国广告传媒事业培养“高水平、高素质”的复合应用型人才。
Based on the premise of the organic unity of the historical logic,theoretical logic and practical logic of advertising photography teaching reform.Firstly,by reviewing the historical development and teaching status of advertising photography education,it is clear that there are currently problems in advertising photography teaching in Chinese universities,such as unclear educational concepts,unreasonable content structure,and poor comprehensiveness of the curriculum system.Secondly,clarify the theoretical logic of advertising photography teaching reform,and supplement and adjust the advertising photography teaching reform system from teaching concepts to course content by optimizing technical content,strengthening the infusion of artistic theory and historical knowledge.Finally,on the basis of clarifying the historical and theoretical logic of advertising photography teaching,we further explore how to integrate scientific technology and artistic design into advertising photography teaching through practical logic,emphasizing both theoretical education and practical learning,in order to optimize teaching results,stimulate students ' creative thinking in photography,and cultivate "high-level,high-quality" composite applied talents for China's advertising and media industry.
出处
《创意与设计》
2023年第6期91-96,共6页
Creation and Design
基金
江苏省教育科学“十四五”规划重点课题(T-a/2021/02)
国家社科基金艺术学青年项目(21CF184)。
关键词
广告摄影
教学改革
三重逻辑
advertising photography
teaching reform
triple logic
