摘要
改革开放以来,中国女排为塑造、传播我国的国家形象发挥了积极作用。研究从女排荣誉、女排精神、女排明星、女排故事的视角切入,以历史回顾的方法总结中国女排媒介呈现提升我国国家形象的表征,研究显示:女排荣誉凸显国家体育成就,女排精神助力提升国家文化软实力,女排明星传播国家人民良好形象,女排故事丰富国家文化内涵。研究进一步认为,通过中国女排媒介呈现塑造我国国家形象面临现实机遇,表现为:中国女排已成为集体记忆、国家记忆,我国“三大球”竞赛成绩的集体低迷与女排荣誉的一枝独秀形成鲜明对比,女排精神契合民族精神、时代精神已成为国家文化符号。研究提出:持续加强女排发展建设力争女排荣誉,坚持民族性与普世性的统一去弘扬、传播女排精神,培育好具有优良品质的女排明星,坚持多管齐下讲好女排故事的未来选择路径。旨在使之更好、更全面、更可持续地为提升我国形象作出应有贡献。
Since the implementation of the reform and opening-up policy,the Chinese Women’s Volleyball Team has played a positive role in shaping and disseminating China’s national image.From the perspectives of honor,spirit,celebrity and story of the Chinese Women’s Volleyball Team,this paper reviews its history and summarizes its representations to promote China’s national image through media presentation.According to the results,the honors of the Chinese Women’s Volleyball Team highlight the country’s sports achievements,the spirit of the Chinese Women's Volleyball Team enhances the country’s cultural soft power,the celebrities of the Chinese Women’s Volleyball Team communicate a good image of the country and its people,and the story of the Chinese Women's Volleyball Team enriches the country’s cultural connotation.Further,there are practical opportunities to shape China’s national image through the media presentation of the Chinese Women's Volleyball Team.Specifically,the Chinese Women’s Volleyball Team has become a collective and national memory.The country's poor performance in the“Big Three”is in stark contrast to the brilliant success of the Chinese Women’s Volleyball Team.In line with the national and time spirits,the spirit of the Chinese Women’s Volleyball Team has been recognized as a cultural symbol of the country.Therefore,this is expected to constantly strengthen the development and construction of the Chinese Women’s Volleyball Team to achieve greater glory,adhere to the unity of nationality and universality to carry forward the spirit of the Chinese Women’s Volleyball Team,cultivate celebrities of the Chinese Women’s Volleyball Team with good qualities,and tell the story of the Chinese Women’s Volleyball Team through diverse channels,thereby contributing to the improvement of China’s image in a better,more comprehensive and sustainable manner.
作者
李亮
LI Liang(The Department of Police Sports and Skills,Guangdong Justice Police Vocational College,Guangzhou 510520,China)
出处
《南京体育学院学报》
2023年第12期9-15,共7页
Journal of Nanjing Sports Institute
基金
2021年度广东省普通高校青年创新人才类项目(2021WQNCX185)
2022年度广东省教育科学规划课题(2022GXJK104)
2022年度广东省普通高校青年创新人才类项目(2022WQNCX172)。
关键词
中国女排
国家形象
集体记忆
文化符号
女排荣誉
女排精神
成就
软实力
Chinese Women’s Volleyball Team
national image
collective memory
cultural symbol
honors of the Chinese Women’s Volleyball Team
spirit of the Chinese Women's Volleyball Team
achievements
soft power
