摘要
为解决景区文创产品开发中存在的模糊性、不确定性和缺乏创新性等问题,提出将原型理论引入景区文创产品的设计方法,以促进景区旅游产业协作发展。通过对景区文创原型进行分析,将物质和非物质文化资源归类为显性原型和隐性原型;再经过调研获取消费者对景区文创原型的认知,从而确定文创产品造型要素及风格特征;最后基于原型理论对景区文创产品进行设计开发。设计实践以中华恐龙园作为研究对象,设计方案在延续中华恐龙园原型认知的基础上,针对青年潮玩人群进行文创产品设计,提出了基于原型理论的优化和创新方案。
In order to solve the problems of fuzziness,uncertainty and lack of innovation in the development of cul⁃tural and creative products in scenic spots,the design method of introducing prototype theory into cultural and crea⁃tive products in scenic spots is discussed,so as to promote the cooperative development of tourism industry in scenic spots.Through the analysis of cultural and creative prototypes in scenic spots,they are classified into dominant proto⁃types and recessive prototypes according to material and intangible cultural resources.After the survey to obtain con⁃sumers’cognition of cultural and creative prototypes in scenic spots,so as to determine the cultural and creative products modeling elements and style characteristics;Finally,based on the prototype theory,the cultural and creative products of scenic spots are designed and developed.Taking the China Dinosaur Park as the research object,the design scheme,on the basis of continuing the prototype cognition of the China Dinosaur Park,designs cultural and creative products for the youth crowd,and proposes an optimization and innovation scheme based on the prototype theory.
出处
《浙江艺术职业学院学报》
2023年第4期99-108,共10页
Journal of Zhejiang Vocational Academy of Art
基金
2020年度江苏省教育科学“十三五”规划重点课题《基于“设计四秩序”的高校设计教育转型研究》(项目编号:B-b/2020/01/1)
2019年度江苏省高校哲学社会科学基金项目《文物符号解读与文创产品设计研究——以良渚文化玉器为例》(项目编号:2019SJA1107)阶段性研究成果。
关键词
原型
景区
文创
产品设计
情感共鸣
prototype
scenic spot
cultural creativity
product design
emotional resonance
