摘要
目的本文从原型理论的角度探讨自然形态与人工形态图标特征识别的认知心理规律与应用设计。方法采用认知心理实验的方法,分别将自然形态图标与人工形态图标特征识别的实验结果进行比对分析,并依据实验结果阐述图标特征识别的认知理据,并结合具体的图标案例探讨其应用设计的方法。结论在设计活动中,表现事物认知范畴中共同特征的自然形态图标和表现造物之初事物特征的人工形态图标特征识别强度最高,这两种类型的图标能够与隐蔽在长时记忆中的原型达到匹配,进而准确有效地完成图标特征识别的解码。
The work aims to discuss the rule and application design of cognitive psychology recognized by icon features in natural form and artificial form from the perspective of cognitive prototype.By using cognitive psychological experiment method,the experimental results of natural and artificial icon feature recognition were compared and analyzed.Based on the experimental results,the cognitive motivation of icon feature recognition was elaborated,and its application design method was discussed with specific icon cases.In the design activities,the natural form icon representing the common features in the cognitive category of things and the artificial form icon representing the features of things at the beginning of creation have the highest recognition intensity.These two types of icon can match the prototype hidden in long-term memory,and then decode icon features accurately and effectively.
作者
王雪皎
WANG Xue-jiao(University of Science&Technology Beijing,Beijing 100083,China)
出处
《包装工程》
CAS
北大核心
2019年第4期72-76,共5页
Packaging Engineering
基金
中央高校基本科研业务经费精品文科资助项目(FRF-BR-17-010B)
北京科技大学研究型教学资助项目(KC2017YJX06)
关键词
原型理论
图标特征识别
自然形态图标
人工形态图标
prototype theory icon feature recognition
natural form icon
artificial form icon
