摘要
城市社区体育是我国群众体育发展的重要基础,也是体育强国战略的重要组成部分。当前城市社区体育公共服务存在供求失衡的现实矛盾,很大程度来源于对公众基本公共服务真实需求的识别。研究运用KANO模型的基本理论,结合问卷调查,对城市社区体育公共服务公众需求进行分析,旨在不断提高城市社区体育公共服务有效供给,优化资源配置,更好满足人们的需要。研究发现:城市社区体育公共服务公众需求体系33个需求要素指标中,11个为魅力属性要素,7个为期望属性要素,8个为必备属性要素,7个为无差异属性要素。为提高城市社区体育公共服务公众满意度,要优先满足具有必备属性的需求,重点满足具有期望属性的需求,积极提升具有魅力属性的需求,及时追踪和了解无差异属性需求的演变动态。
Urban community sports is an important foundation for the development of mass sports in China,and it is also an important part of the national strategy of national fitness and the strategy of sports power.At present,there is a realistic contradiction between supply and demand in urban community sports public service,which largely comes from the identification of the real demand of public basic public service.Based on the basic theory of KANO model and questionnaire survey,this paper analyzes the public demand of urban community sports public service in order to continuously improve the effective supply of urban community sports public service and optimize the allocation of resources.Better meet the needs of people.It is found that of the 33 demand elements in the public demand system of urban community sports public service,11 are charm attribute elements,7 are expectation attribute elements,8 are basic attribute elements,and 7 are non-differential attribute elements.In order to improve the public satisfaction of urban community sports public service,we should give priority to the needs with basic attributes,focus on the needs with expected attributes,and actively enhance the needs with charm attributes.
作者
王龙洋
WANG Longyang(Zhuhai College of Science and Technology,Zhuhai Guangdong,519040,China.)
出处
《四川体育科学》
2024年第1期91-95,120,共6页
Sichuan Sports Science
基金
广西研究生教育创新计划项目(XYCSR2022001)
广西研究生教育创新计划项目(YCSW2022184)。
关键词
城市社区体育公共服务
公众需求
KANO模型
Urban Community Sports Public Service
Requirements of the public
KANO model
