摘要
国家形象是一个国家对自己的认知以及国际体系中其他行为体对它的认知的结合,也是国家“软实力”的重要组成部分。当前,中华文化作为一种强调集体主义的文化样态,在向西方个人主义的文化样态传播互动时必然带来“传播折扣”现象,而这种“传播折扣”的根源是存在于东西方之间底层的认知冲突,即整体性认知与分析性认知、集体主义与个人主义、宏大叙事与微观个体等三大困境冲突。新时代共情传播中的国家形象塑造应立足于新的历史大背景下,诉诸共性议题,话语微观多元;深挖中华元素,激活文化触点;巧用全媒体平台,创新产品样态;联合外籍人士和国内知识精英,传递“他乡人”和本地人综合视角。
National image,one important component of a country's"soft power",refers to the combination of one country's selfawareness and the perception of it by other identities in the international system.Currently,when Chinese culture,a cultural pattern focusing on collectivism,interacts with the Western culture focusing on individualism,"communication discount"appears,which originates in the underlying East-West threefold cognitive conficts,namely holistic cognition and analytical cognition,collectivism and individualism,grand narratives and micro individuals as well.In the new era,to shape the national image of China in empathy communication,we need to focus on the common issues and diverse micro-level discourses under the new historical context;to dig in Chinese elements as to activate Chinese culture contacts;tactically use all-media platforms to innovate product patterns,and collaborate with international friends and domestic elites to communicate in a comprehensive perspective of"outsiders"and natives.
出处
《学术前沿》
CSSCI
北大核心
2023年第24期24-31,共8页
Frontiers
基金
国家社会科学基金年度重大项目“健全重大突发事件舆论引导机制与提升中国国际话语权研究”的阶段性成果,项目编号:20&ZD319。
关键词
国家形象
文化折扣
传播折扣
共情传播
national image
cultural discount
communication discount
communication of empathy
