摘要
PEST模型是分析宏观环境的常用方法,基于PEST模型,从政策、经济、社会及技术这几个层面入手,分析当前宏观环境在体育科技产品应用方面的优势,从运动生活、大众健身、专业运动及学校体育教学方面入手,分析体育科技产品的实际应用情况,充分利用当前技术、政策等优势,不断优化体育科技产品的功能,不断扩大应用范围,为更多行业提供服务。
The PEST model is a commonly used method for analyzing the macro environment.Based on the PEST model,this article analyzes the advantages of the current macro environment in the application of sports technology products from the perspectives of policy,economy,society,and technology.Starting from sports life,mass fitness,professional sports,and school sports teaching,this article analyzes the actual application of sports technology products,hoping to fully utilize the advantages of current technology,policies,and other aspects,Continuously optimize the functions of sports technology products,expand their application scope,and provide services for more industries.
作者
李向安
LI Xiangan(Beijing Times Digital Technology Co.,Ltd.,Beijing 100080)
出处
《中国科技纵横》
2023年第23期21-23,共3页
China Science & Technology Overview
关键词
PEST视角
体育科技产品
宏观环境
PEST perspective
sports technology products
macro environment
