摘要
党的十九大以来,在乡村振兴战略大力实施的背景下,纳雍县结合自身的地理优势和种植优势,大力发展特色农产业——纳雍五色农产品。但由于纳雍五色农产品自身无品牌、无形象等问题,使得纳雍的农业经济得不到进一步提高。所以需要创新纳雍特色五色农产业的包装设计,让“黔货出山”,以达到提高纳雍五色农产品的知名度,带动当地农业经济发展的目的,同时可以促进乡村振兴政策在纳雍县的发展。本文在乡村振兴战略背景下,对纳雍五色农产品进行包装设计的推广与研究。
Since the 19th Party Congress,against the background of the vigorous implementation of the rural revitalization strategy,Nayong County has been vigorously developing the characteristic agricultural industry-Nayong’s five-color agricultural products by combining its own geographical advantages and planting advantages.However,due to the problems of no brand and no image of Nayong five-color agricultural products themselves,the agricultural economy of Nayong cannot be further improved.Therefore,it is necessary to innovate the packaging design of Nayong’s characteristic five-color agricultural industry,so as to make the“Qian products come out of the mountain”,so as to improve the popularity of Nayong’s five-color agricultural products and drive the development of local agricultural economy,as well as to promote the development of rural revitalization policy in Nayong County.In this paper,under the background of rural revitalization strategy,we promote and research on the packaging design of Nayong’s five-color agricultural products.
作者
潘莹
肖志伟
PAN Ying;XIAO Zhi-wei(Guizhou University of Finance and Economics,Guiyang 550000,China)
出处
《绿色包装》
2023年第11期151-154,共4页
Green Packaging
基金
贵州财经大学大学生创新创业训练计划项目(乡村振兴战略背景下纳雍县五色农产业包装设计的应用与推广S202210671211)。
关键词
乡村振兴
纳雍县
五色农产品
农产品包装设计
rural revitalization
nayong county
five-color agricultural products
agricultural packaging design
