摘要
县级融媒体中心肩负着让宣传更接地气、更有温度、更贴近民生、打通宣传服务群众“最后一公里”的重要任务,但由于其规模、技术、人才及资金等要素的制约,必须通过创新走出一条有特色的传播路径。以广州市番禺区融媒体中心为例,研究并总结县级融媒体中心在“小而美”理念下对内容策划原则、内容叙事特征以及内容传播创新等方面所作的实践探索,为县级融媒体中心实现“最后一公里”的内容传播提供借鉴。
The county-level media convergence center is responsible for the important task of making the propaganda be more grounded,more temperature,more close to the people’s livelihood,and getting through the“last mile”of publicity and service for the masses.However,due to the constraints of its scale,technology,talent and capital,it mustfind a unique communication path through innovation.Taking the Guangzhou Panyu District Convergence Media Center as an example,this paper studies and summarizes the practical exploration made by the county-level media convergence center in terms of content planning principles,content narrative characteristics and content communication innovation under the concept of“small and beautiful”,and provides effective reference for the county-level media convergence center to achieve the“last mile”of content communication.
作者
冯婷
何永辉
谢文亮
FENG Ting;HE Yonghui;XIE Weniang(School of Humanities and Communication,Guangdong University of Finance&Economics,Guangzhou 510320,Guangdong,China;Convergence Media Center of Panyu District,Guangzhou 511493,Guangdong,China;Periodicals Center,Guangdong University of Finance&Economics,Guangzhou 510320,Guangdong,China;Network Communication and Governance Research Center of the Greater Bay Area,Guangdong University of Finance&Economics,Guangzhou 510320,Guangdong,China)
出处
《韶关学院学报》
2023年第10期82-88,共7页
Journal of Shaoguan University
基金
湖北省教育厅人文社会科学研究项目“基于互联网思维的湖北大众类期刊数字化转型研究”(15Q250)
广东省哲学社会科学规划项目“粤港澳大湾区背景下乡村社会治理中的乡规民约研究”(GD19CGL03)
全国高校文科学报研究会编辑学研究基金资助项目“5G时代我国高校学术期刊出版改革与创新研究”(YB2021035)。
关键词
县级融媒体中心
小而美
“最后一公里”
内容传播
county-level media convergence center
small but beautiful
“last mile”
content dissemination
