摘要
目的 从交互叙事设计的研究视角拓展了民俗文化传播的方法与路径。方法 梳理叙事与记忆、记忆与民俗文化、交互叙事设计与民俗文化传播之间的关系内涵,挖掘交互叙事设计与民俗文化传播之间的深层关联,通过搜集相关数据、运用核心理论建立数据模型,探索和研究交互叙事设计对民俗文化传播的影响。结果 验证了交互叙事设计对民俗文化传播、记忆中介的正向影响;隐性记忆对文化认知、文化认同的正向影响;显性记忆对文化认知的正向影响。证实了记忆在民俗交互叙事设计和文化传播之间所起的重要连接作用。明确了可通过交互叙事设计提升用户对民俗文化的认知与认同,为今后相关学者的深入研究提供了一定的参考。结论 交互叙事设计可以拓宽民俗文化传播研究的视野,在引导优秀传统文化的创新性发展,增强民众的文化自信、自强、自觉意识等方面具有重要的意义。
The work aims to expand the methods and paths of folk culture communication from the perspective of in-teractive narrative design.The relationship between narrative and memory,memory and folk culture,interactive narrative design and folk culture transmission was sorted out to explore the deep relationship between interactive narrative design and folk culture communication,and explore and study the impact of interactive narrative design on folk culture commu-nication by collecting relevant data and using core theories to establish data models.The results validated the positive impact of interactive narrative design on folk culture transmission and memory intermediary,the positive effects of im-plicit memory on cultural cognition and cultural identity,and the positive effects of explicit memory on cultural cognition.It proved that memory played an important role in connecting folk interactive narrative design and cultural communica-tion.It was clear that interactive narrative design could improve users'cognition and recognition of folk culture,and pro-vided certain reference for future in-depth research of relevant scholars.Interactive narrative design can expand the vision of folk culture communication research.It is of significance in strengthening the innovative development of excellent tra-ditional culture and guiding people to set up cultural self-confidence,cultural self-improvement and cultural self-consciousness.
作者
姚江
YAO Jiang(Nanjing Institute of Technology,Nanjing 211167,China)
出处
《包装工程》
CAS
北大核心
2023年第24期308-318,共11页
Packaging Engineering
基金
江苏省社会科学基金项目(20YSB010)
南京工程学院校级科研基金项目资助(YKJ202233)
江苏省教育科学“十四五”规划2021年度课题(C-c12021101142)。
关键词
交互叙事设计
记忆
民俗文化
文化传播
interactive narrative design
memory
folk culture
cultural communication
