摘要
为了比较农业类APP在推广过程中各影响因素的重要性,以山东省烟台市、泰安市和威海市的农户为研究对象,采用典型相关分析方法,分析主观因素和客观因素对农户使用农业类APP的影响。结果表明,主观因素中软件的了解程度是决定是否使用农业类APP的主要因素,传统信息渠道是否满足信息需求是次要因素,当传统信息渠道不能满足农户对信息的需求时有利于软件的推广;客观因素中平均每月获得技术指导的次数和农户年龄分别是主要因素和次要因素。综上,在推广农业类APP时应以40岁以上农户为重点对象、以传统信息渠道发展良好但无法完全满足农户对农业信息需要的地区为重点发展地区,注重培养农户的软件使用能力。
In order to compare the importance of various influencing factors in the promotion process of agricultural APP,farmers in Yantai City,Tai’an City,and Weihai City,Shandong Province were selected as the research objects.Typical correlation analysis methods were used to analyze subjective factors and objective factors on farmers’use of agricultural APP.The results indicated that the degree of understanding of the software among subjective factors was the main factor determining whether to use agricultural APP,while whether traditional information channels met information needs was a secondary factor.When traditional information channels could not meet farmers’information needs,it was beneficial for the promotion of the software;the average monthly frequency of obtain⁃ing technical guidance and the age of farmers were the main and secondary factors in objective factors,respectively.In summary,when promoting agricultural APP,the focus should be on farmers over 40 years old,and on areas where traditional information chan⁃nels had developed well but couldn’t fully meet farmers’needs for agricultural information.Emphasis should be placed on cultivating farmers’software usage abilities.
作者
乔成桓
乔城铄
王冬奇
崔贤
丛磊
QIAO Cheng-huan;QIAO Cheng-shuo;WANG Dong-qi;CUI Xian;CONG Lei(Yantai Institute of China Agricultural University,Yantai 264670,Shandong,China;School of Mathematics and Statistics,Shandong University,Weihai 264209,Shandong,China;Agricultural and Rural Bureau of Wendeng District,Weihai 264499,Shandong,China)
出处
《湖北农业科学》
2023年第11期159-164,共6页
Hubei Agricultural Sciences
基金
中国农业大学烟台研究院校内科研资助项目(YT201912)。
关键词
农业类APP
客观因素
主观因素
典型相关分析
agricultural APP
objective factors
subjective factors
canonical correlation analysis
