摘要
目的调查消费者保健食品知识、态度、行为(KAP)现状,探讨其相关影响因素,为保健食品科普工作的开展提供依据。方法通过网络问卷对我国23省、4个直辖市的消费者开展保健食品KAP调查,并对科普工作者和保健食品从业人员的专业素养、工作意愿进行调查。结果消费者保健食品知识的平均知晓率为45.30%,正确态度的平均持有率为67.92%,正确行为的平均具备率为44.86%。年龄、户籍、学历、从事行业等是影响保健食品KAP得分的因素,且知识、态度、行为得分两两之间存在正相关关系。科普工作存在科普力度不足、科普形式单一、科普内容片面等问题。结论消费者保健食品知识、态度和行为整体水平偏低,应加大科普力度、增强科普趣味性,同时应遵循客观性原则科普保健食品功效。
Objective To investigate the status quo of consumer health food knowledge,attitude,and behavior(KAP)and explore related influencing factors in order to provide a basis for the development of health food science popularization.Methods A survey on KAP of health food was conducted among consumers in 23 provinces and 4 municipalities directly through online questionnaires,and professional quality and working intention of science popularization workers and health food workers were investigated.Results The average awareness rate of consumer health food knowledge was 45.30%,the average rate of holding the correct attitude was 67.92%,and the average rate of correct behavior was 44.86%.Age,registered residence,educational background,and industry were factors that affected the KAP score of health food,and there was a positive correlation between the scores of knowledge,attitude,and behavior.There were some problems in the work of science popularization,such as insufficient science popularization,single science popularization form,and onesided science popularization content.Conclusion The overall level of consumers’knowledge,attitude,and behavior regarding health food is low;science popularization should be strengthened,and interest in science popularization should be increased.At the same time,the principle of objectivity should be followed to popularize the efficacy of health food.
作者
武宁
朱孟东
李颜秘
任潇
朱大洲
WU Ning;ZHU Mengdong;LI Yanmi;REN Xiao;ZHU Dazhou(College of Food and Biological Engineering,Chengdu University,Sichuan Chengdu 610000,China;Institute of Food and Nutrition Development,Ministry of Agriculture and Rural Affairs,Beijing 100081,China)
出处
《中国食品卫生杂志》
CSCD
北大核心
2023年第7期1027-1034,共8页
Chinese Journal of Food Hygiene
基金
中国农业科学院科技创新工程重大科研任务项目(CAASXTCX20190025)
青年英才专项(ASTIP2022B-3)。
关键词
保健食品
知识
态度
行为
科普内容
Health food
knowledge
attitude
behavior
popular science content
