摘要
红色文化兼具政治属性和文化属性。当代中国红色文化的政治传播,一要推动建构红色文化从政治符号到文化符号的融合发展,发挥红色文化本身的传播功能;二要实现红色文化从符号叙事到精神意象的凝练升华,使红色文化所蕴含的精神意象转化升华为实现中华民族伟大复兴的磅礴力量;三要推进红色文化从意识形态塑造到大众传播的转化,真正实现其价值传导、理论再造功能;四要实现红色文化从国内传播到国家传播的文化形象构建,促进中华文化软实力提升和中国国际形象塑造。
Revolutionary culture has both political and cultural attributes.To promote the political communica⁃tion of contemporary Chinese revolutionary culture,we should do the following groundwork:Firstly,we should pro⁃mote integrated development of political and cultural symbols,giving full play to the communication function of the revolutionary culture itself;Secondly,we should see to it sublime from symbolic narration to spiritual imagery,transforming it into a mighty force to strive for the great rejuvenation of the Chinese nation;Thirdly,we should promote its transformation from tools of ideology to tools of mass communication,realizing its function of values guidance and theoretical reconstruction;And fourthly,we should cultivate its cultural image and communicate in China and to the world as well,enhancing China’s cultural soft power,and presenting China’s positive interna⁃tional image.
作者
向长艳
XIANG Changyan(Editorial Department,Party School of the CPC Henan Provincial Committee,Zhengzhou,Henan 450002)
出处
《中国延安干部学院学报》
2023年第3期127-136,共10页
Journal of China Executive Leadership Academy Yan’an
基金
2021年度河南省哲学社会科学规划年度项目“新时代河南红色文化传承与发展研究”(2021BKS044)。
关键词
红色文化
文化建设
政治符号
文化符号
传播
revolutionary culture
cultural building
political symbols
cultural symbol
communication
