摘要
相较于传统行业,超级平台具有数据质量、数量上的优势,极易利用数据优势获取消费者注意力,形成竞争优势。一方面,数据要素有助于平台不断调整自身经营策略,形成平台经济的新模式、新产业与新业态;另一方面,超级平台一旦利用数据优势实施滥用市场支配地位行为,就很容易在市场上形成支配地位,提高市场进入壁垒,破坏市场竞争秩序。为有效区分超级平台利用数据优势实施的滥用市场支配地位行为与正常经营行为,应进一步完善《反垄断法》的相关制度体系。具体而言,应细化相关市场界定、市场支配地位的认定与推定的考量因素,将隐私、创新等因素纳入分析框架之中,审慎衡量行为的竞争效果。总之,应强化对超级平台利用数据优势实施滥用市场支配地位行为的监管力度,为中小平台企业发展提供帮助,释放平台经济创新动能。
Compared with traditional industries,super platforms have advantages in terms of data quality and quantity,and it is easy to use their data advantages to gain consumers attention and form competitive advantages.On the one hand,data helps platforms to continuously adjust their business strategies and form new modes,new industries and new business forms;on the other hand,once a super-platform abuses its dominant position by using its data advantage,it is easy to form a dominant position in the market,raise the barriers to market entry,and undermine the order of competition in the market.In order to differentiate between abuse of market dominance and normal business behavior,the relevant system of the“Anti-monopoly Law”should be improved.The considerations of market definition,determination and presumption of dominant market position should be refined.And factors such as privacy and innovation should be incorporated into the analytical framework so as to prudently measure the competitive effects of the behavior.In conclusion,the regulation of the abuse of market dominance by super platforms using data advantage should be strengthened to help the development of small and medium-sized platform enterprises and release the innovation momentum of the platform economy.
作者
朱志峰
夏迪旸
ZHU Zhifeng;XIA Diyang(School of Law,Changchun University of Finance and Economics,Changchun 130122,China;Jilin Academy of Social Sciences,Changchun 130033,China;School of Law,Nankai University,Tianjin 300071,China)
出处
《商业经济与管理》
北大核心
2023年第10期90-101,共12页
Journal of Business Economics
基金
国家社会科学基金项目“数字经济与竞争法治研究”(19FFXB028)。
