摘要
文创产品作为文化的载体,具有商品价值、文化价值双重属性。研究以兰德尔·柯林斯“互动仪式链”理论、“唐纳德·A·诺曼”情感化设计理论为基础,建构出文创产品设计互动仪式模型,即本能层、行为层、反思层构建,并通过喀什古城的文创产品设计案例,从场域共在、情感互动、文化共享三个方面进行实践探索,为我国的文创产品设计研究发展提供新的思路。
As the carrier of culture,cultural and creative products have the dual attributes of commodity value and cultural value.Based on Randall Collins's"interactive ritual chain"theory and Donald A Roman's emotional design theory,this study constructs an interactive ritual model for cultural and creative product design,which is constructed at the instinct level,behavior level and reflection level.Taking the cultural and creative product design of Kashi ancient city as an example,this study makes a practical exploration from three aspects:field co-existence,emotional interaction and cultural sharing.This research idea can be applied to the design innovation of other interactive products and some more complex cultural expressions.It provides some new ideas for the research and development of cultural and creative product design in China.
出处
《北京文化创意》
2023年第5期58-64,共7页
Beijing Culture Creativity
基金
2022年教育部人文社科基金“乡村振兴视域下设计赋能南疆非遗手工艺活化策略研究”项目编号:22XJJC760001阶段性成果
2021年喀什大学校内科研项目“基于身体现象学的南疆非遗手工艺设计保护研究”项目编号:2021(1740)最终成果。
关键词
互动仪式链
情感
策略
文创产品
Interactive Ritual Chain
Emotional Strategy
Cultural and Creative Products
