摘要
针对由手机制造商与手机零售商或租赁平台构成的两主体线上线下供应链系统,文章探讨了三种不同的手机销售模式(RM模式,DM模式,LM模式)在不同市场条件下供应链成员的利润情况,并且根据不同的市场条件明确了手机供应链最优销售模式的选择情况.研究发现:1)三种销售模式在不同的市场条件下各有优劣,供应链成员应该根据市场条件综合考虑,选择合适的销售模式.2)制造商与零售商为了使自己利润最大化,更倾向于相同的销售模式.3)对于手机制造商给租赁平台的补贴,并不是补贴越大越好:当服务水平影响因子较大时,制造商的利润与补贴正相关;当服务水平影响因子较小时,制造商的利润与补贴负相关.受需求量的影响,租赁平台的利润随补贴的增加先增后减.文章研究可以帮助手机销售及租赁供应链的相关决策者制定更加科学合理的销售模式,有助于手机租赁行业高质量发展及市场集中度进一步提升.
Aiming at the two-subject online and offline supply chain system composed of mobile phone manufacturers and mobile phone retailers or leasing platforms,under different market conditions,the article discusses the profits of supply chain members under three different mobile phone sales models(RM model,DM model,LM model)under different market conditions.Supply chain members According to different market conditions,the selection of the optimal sales model of the mobile phone supply chain is clarified.The research found that:1)The three sales models have their advantages and disadvantages under different market conditions.Supply chain members should comprehensively consider the market conditions and choose the appropriate sales model.2)To maximize their profits,manufacturers and retailers are more inclined to choose the same sales model.3)The subsidy given by the mobile phone manufacturer to the rental platform is not the better that the greater of the subsidy:When the service level influencing factor is large,the manufacturer's profit is positively correlated with the subsidy;when the service level influencing factor is small,the manufacturer's profit is negatively correlated with the subsidy.Affected by the demand,the profit of the leasing platform increases first and then decreases with the increase of the subsidy.These conclusions can help decision makers related to the cell phone sales and leasing supply chain to develop a more scientific sales model,which will help the cell phone leasing industry to develop with high quality and increase the market concentration.
作者
王玉燕
孙煜林
张晓真
刘宗超
WANG Yuyan;SUN Yulin;ZHANG Xiaozhen;LIU Zongchao(School of Management Science and Engineering,Shandong University of Finance and Economics,Jinan 250014;Faculty of Engineering,The University of Sydney,New South Wales,Sydney 2006)
出处
《系统科学与数学》
CSCD
北大核心
2023年第10期2630-2647,共18页
Journal of Systems Science and Mathematical Sciences
基金
国家自然科学基金(71971129)
山东省高等学校青创科技支持计划(2019RWG017)
济南市自主培养创新团队(202228075)
泰山学者工程专项(tsqn202211197)经费资助课题。
关键词
销售模式
手机租赁
定价策略
博弈
Sales model
mobile phone leasing
pricing strategy
game
