摘要
考虑“闲鱼”为代表的C2C二手市场与供应链回收的竞争,利用Stackelberg博弈,分别构建制造商、零售商和第三方回收下的闭环供应链模型及无回收基础模型,分析闭环供应链的定价决策及回收渠道选择。研究发现:(1)回收活动总能增加制造商和零售商的利润;(2)存在C2C二手市场时,二手市场与供应链在回收环节的竞争会损害闭环供应链各方利润;(3)当二手市场交易成本较小时,第三方回收模式是制造商和零售商的最优选择,反之,双方都会选择零售商回收模式;(4)不同渠道的交易成本或二手市场折溢率的变化,都会对供应链成员的最优定价、利润及社会福利产生影响。
Consider the competition between C2 C secondary market represented by “Xianyu” and supply chain recycling, the Stackelberg game is used to build closed-loop supply chain model and the non-recycling basic model under manufacturer, retailer and third-party recycling, respectively. And analyze the pricing decision and recycling channel selection of the closed-loop supply chain. The results indicate that: First of all, recycling activities can always increase the profits of manufacturer and retailer. Secondly, in the presence of C2 C secondary market, the competition between the secondary market and the supply chain in the recovery link will damage the profits of all parties in the closed-loop supply chain. Besides, when the transaction cost in the secondary market is small, the third-party recycling mode is the best choice for manufacturers and retailers. On the contrary, both sides will choose the retailer recycling mode. Finally, consumer transactions in different channels change in cost or the secondary market discount rate will affect the optimal pricing, profits and social welfare of supply chain members.
作者
苏玲
杨磊
邱俊源
万瑶
SU Ling;YANG Lei;QIU Junyuan;WAN Yao(South China University of Technology,Guangzhou,China)
出处
《管理学报》
CSSCI
北大核心
2022年第4期584-594,共11页
Chinese Journal of Management
基金
国家自然科学基金资助项目(72071081)
广东省自然科学基金资助项目(2019A1515010792)
国家大学生创新创业训练计划资助项目(202010561091)。
