摘要
创业者的创业韧性对于民族村寨旅游目的地的可持续发展具有重要作用,特别是在后疫情时代。但是目前对于创业韧性是如何形成的仍然缺乏深入研究。文章基于网络管理能力视角探讨了民族村寨旅游目的地创业者创业韧性的形成机制。具体而言,文章构建了一个描述网络管理能力、网络嵌入、关系导向、创业韧性之间关系的理论模型。利用从贵州省黔东南苗族侗族自治州西江苗寨和肇兴侗寨两个旅游目的地收集的调查数据,对结构方程模型进行了检验。研究结果表明:网络管理能力通过结构性嵌入间接影响创业韧性,关系导向调节网络管理能力对结构性嵌入的影响,从而进一步调节网络管理能力对创业韧性的影响。这些发现的理论意义在于:把创业韧性理解为创业者网络管理能力作用于其创业网络的结果,揭示了创业韧性的产生过程,从而构建一个新的解释框架。这些发现的管理启示在于:提高旅游创业者的网络管理能力,培养旅游创业者关系导向意识,引导旅游创业者建立更广泛的社会网络和商业网络,最终提升民族村寨旅游目的地的发展韧性。
Ethnic villages are villages with ethnic cultural characteristics.In recent years,with their cultural and ecological advantages,they have rapidly developed into tourist destinations sought after by tourists.The development of tourism destinations in ethnic villages has attracted many tourism entrepreneurs.Entrepreneurs'entrepreneurial resilience plays an important role in the sustainable development of tourism destinations in ethnic villages,especially in the post COVID-19 era.However,existing researchers pay more attention to the entrepreneurial willingness and performance of tourism entrepreneurs,and there is a serious lack of attention to the entrepreneurial resilience of tourism entrepreneurs in the entrepreneurial process,especially the lack of in-depth research on how entrepreneurial resilience is formed.In the mainstream entrepreneurial field,entrepreneurial resilience has also received great attention recently.Researchers believe that the individual factors of entrepreneurs are one of the important factors affecting entrepreneurial resilience.Scholars have noticed the impact of individual cognitive and trait factors such as self-efficacy,optimism,and perseverance on entrepreneurial resilience among entrepreneurs.Researchers have made significant contributions in this field as soon as possible,but still overlook the impact of individual human capital factors on entrepreneurial resilience.Therefore,this paper introduces the concepts of network management capability and relationship orientation to explore the formation of entrepreneurial resilience,so as to provide valuable suggestions for the sustainable development of ethnic village tourism destinations.Specifically,this article constructs a model that describes the relationship between network capability,network embedding,relationship orientation,and entrepreneurial resilience.Based on 420 questionnaires collected from the tourism destinations of Xijiang Miao Village and Zhaoxing Dong Village in Qiandongnan Miao and Dong Autonomous Prefecture,Guizhou Prov
作者
金颖若
向富华
Jin Yingruo;Xiang Fuhua(School of Tourism and Cultural Industry,Guizhou University,Guiyang 550025,China;School of Management,Zhejiang University,Hangzhou 310058,China)
出处
《旅游论坛》
2023年第4期40-50,共11页
Tourism Forum
关键词
民族村寨
旅游创业者
网络管理能力
网络嵌入
关系导向
ethnic villages
entrepreneurs
network management ability
network embedding
relationship orientation
