摘要
随着我国跨境电商产业的迅速发展,市场对于复合型商务英语人才的需求也逐年上升,这为地方应用型高校的商务英语专业提供了前所未有的机遇和挑战。目前,商务英语专业在课程设置上还存在一些问题,无法满足跨境电商对于商务人才的需求。为了顺应时代的发展,促进区域经济,高校的商务英语专业应采取积极措施,如增设跨境电商的相关课程;提高学生实习和实训课程的比例;加大师资队伍的建设;开设体现区位优势的课程等,为地方培养一批复合型商务人才,促进当地跨境电商的发展,从而促进经济的发展。
With the rapid development of cross-border e-commerce industry in our country,the market demand for integrated Business English talents is also increasing year by year,which provides unprecedented opportunities and challenges for Business English majors in local applied universities.At present,there are still some problems in the curriculum provision of Business English major,which cannot meet the demand of cross-border e-commerce for business talents.In order to adapt to the development of the times and promote regional economy,Business English majors in colleges and universities should take active measures,such as adding courses related to cross-border e-commerce;increasing the proportion of internship and practical training courses for students;increasing the construction of teaching staff;opening courses reflecting location advantages and so on,so as to cultivate a group of integrated business talents for the local area,promote the development of local cross-border e-commerce,and thus promote economic development.
作者
陈红涛
CHEN Hong-tao(Shanxi Datong University,Datong 037000,China)
出处
《物流工程与管理》
2023年第10期194-196,193,共4页
Logistics Engineering and Management
基金
2022年山西省山西大同大学教学改革创新项目“跨境电商视域下地方应用型高校商务英语专业特色化课程体系优化研究”(项目编号:XJG2022244)
2022年山西省山西大同大学教学改革创新项目“以‘三进’推进综合商务英语课程中隐性思政元素的挖掘与应用”(项目编号:XJG2022203)。
关键词
跨境电商
商务英语专业
课程体系优化
cross-border e-commerce
Business English major
curriculum system optimization
