摘要
为探究不同几何纹样与旗袍廓形组合后的款式造型所产生的主观意象差异,选取4种不同形式特征的几何纹样和3种常用的旗袍廓形为研究载体,二者之间相互组合,最终确定60款旗袍研究样本;设计调研问卷,确定8种感性形容词对作为研究语意空间,收集消费者对旗袍样本的感性评价,并通过SPSS26.0软件对问卷进行数据分析。结果表明:影响带有几何纹样的旗袍外观造型的2个因子,根据其主要特征可分别命名为风格因子和性格因子;不同形式特征的几何纹样与旗袍廓形相组合后的旗袍样本,在外观造型上呈现不同的感性意象。聚类分析结果表明:不同的类簇中的旗袍样本具有不同的感性评价特征,相同类簇中的旗袍样本在整体外观造型的意象评价中具有高度一致性。
In order to explore the subjective image differences caused by the combination of different geometric patterns and Qipao outline shapes,four geometric patterns with different formal characteristics and three commonly used Qipao outline shapes were selected as research carriers,and the two were combined together to finally determine 60 Qipao research samples and 8 pairs of perceptual adjectives as semantic space for research.The questionnaire was designed to collect consumers′emotional evaluation of Qipao samples,and the data analysis of the questionnaire results was carried out through SPSS26.0 software.The results show that the two factors affecting the appearance of Qipao with geometric patterns can be named as style factor and character factor respectively according to their main characteristics.The Qipao samples,which are combined with geometric patterns of different forms and features,show different perceptual images in appearance modeling.The results of cluster analysis show that the Qipao samples in different class clusters have different perceptual evaluation characteristics,and the Qipao styles in the same class clusters have high consistency in the image evaluation of the overall appearance.
作者
宋钰
吴绘宏
SONG Yu;WU Huihong(School of Fine Arts and Design,Communication University of China,Nanjing,Jiangsu 211100,China;College of Arts,Heilongjiang University,Harbin,Heilongjiang 150080,China)
出处
《毛纺科技》
CAS
北大核心
2023年第10期79-87,共9页
Wool Textile Journal
基金
江苏高校哲学社会科学研究项目(2023SJYB0644)。
关键词
几何纹样
旗袍
感性意象
款式设计
数据分析
geometry pattern
Qipao
emotional image
style design
data analysis
