摘要
感性意象是人们对产品的主观感受和情感联想,具有符号性,可以提升产品的吸引力、塑造品牌形象以及与用户情感连接,而感性意象定位可以提高产品定位的准确性、与目标用户的契合度以及产品竞争力,实践包括获取和传递感性意象的方法,如情感调研、用户参与、设计元素和材料选择等。文章探讨了感性意象定位对产品设计的影响和实践,以期通过感性意象定位,使设计师可以更好地满足用户需求,提高产品的市场竞争力。
Perceptual image refers to people’s subjective feelings and emotional associations towards a product,which is symbolic and can enhance the attractiveness of the product,shape the brand image and connect with users’emotions.Perceptual image positioning can improve the accuracy of product positioning,fit with target users and product competitiveness.Practice includes methods for obtaining and conveying emotional imagery,such as emotional research,user participation,design elements and material selection.This paper explores the impact and practice of emotional image positioning on product design,in order to better meet the needs of the users and improve the market competitiveness of the products through the perceptual image positioning.
作者
聂文皓
Nie Wenhao(Hanseo University,Ruishan 31962,South Korea)
关键词
感性意象
产品设计
定位
perceptual imagery
product design
positioning
