摘要
数字经济的创新驱动,助推了文旅产业的转型和高质量发展。南阳市文旅资源丰富,但产业发展仍存在诸多制约因素。本文从数字化营销推动南阳文旅品牌传播、促进南阳市文旅产业数字化公共服务供给多样性、利用数字技术挖掘南阳地域特色文化内涵、数字赋能南阳文旅产品形态品类升级四个方面进行梳理,以期推进南阳市文旅产业快速发展。
The innovation-driven digital economy has promoted the transformation and high-quality development of the cultural tourism industry.Nanyang City is rich in cultural and tourism resources,but there are still many constraints on industrial development.This paper combs from four aspects:digital marketing promotes Nanyang cultural tourism brand communication,promotes the diversity of digital public service supply of Nanyang cultural tourism industry,uses digital technology to explore the cultural connotation of Nanyang regional characteristics,and digitally empowers Nanyang cultural tourism product form and category upgrading,in order to promote the rapid development of Nanyang cultural tourism industry.
作者
闫旭
YAN Xu(Fan Li Business School,Nanyang Institute of Technology,Nanyang 473004,China)
出处
《南阳理工学院学报》
2023年第5期58-62,共5页
Journal of Nanyang Institute of Technology
关键词
数字经济
南阳市
文旅产业
IPA方格法
digital economy
Nanyang
cultural tourism industry
IPA grid method
