摘要
政治融媒体已成为中国青年获取政治信息、形塑政治态度的重要渠道。相较于过往研究,本文从政治社会化理论视角切入,以整群随机抽样法对全国31个省/直辖市/自治区62所高校的大学生开展问卷调查(N=3011),探讨政治融媒体的使用对中国青年政治信任的影响,并通过链式中介模型考察媒介可信度和国家认同的中介效应。结果表明:在控制了人口统计学变量后,融媒体使用对政治信任、媒介可信度及国家认同都有显著正向影响;媒介可信度与国家认同在融媒体使用对政治信任的影响中,发挥着独立中介及链式中介效应。研究揭示了新兴融媒体对青年政治信任的积极作用机制,对于融媒体时代如何提升我国的政治传播效果,提供了新的理论参考,也在现实层面验证了融媒体在构建主流意识形态、塑造青年人政治信任方面的巨大潜力。
Political converging media has become an important channel for Chinese youth to obtain political information and shape political attitudes.Compared with previous studies,this paper started from the perspective of political socialization theory,and conducted a questionnaire survey(N=3011)of college students from 62 colleges and universities in 31 provinces/municipalities/autonomous regions across China by means of a cluster random sampling method.In short,this paper explored the impact of political converging media use on political trust,and examined the mediating effect of media credibility and national identity through the chain mediation model.The results showed that:After controlling the demographic variables,the use of converging media had a significant positive impact on political trust,media credibility and national identity;media credibility and national identity played an independent intermediary and chain mediation effect in the impact of converging media use on political trust.The study revealed the positive role of new converging media on political trust,and provided a new theoretical reference for how to improve the political communication effect in China in the era of media integration,and also verified the great potential of converging media in building mainstream ideology and shaping young people's political trust in practice.
作者
李晓静
刘祎宁
Li Xiaojing;Liu Yining(School of Media&Communication,Shanghai Jiao Tong University)
出处
《新闻界》
CSSCI
北大核心
2023年第9期46-57,共12页
Journalism and Mass Communication
基金
国家社科基金重大项目“媒介体制与社会信任研究”(19ZDA326)
教育部高校思想政治工作创新发展中心(上海交通大学)理论研究课题(DFY-LL2020005)。
