摘要
本文采用网络搜索、文献检索、数据统计等方法,从开通账号、推送信息、提供服务三个层面对我国174个科技馆微信公众号进行分析,总结不足之处,并提出发展建议:以管理革新为动力,提升微信公众号的运营水平;以用户体验为中心,强化微信公众号的内容创作和传播能力;以数字技术的创新应用为突破,丰富微信公众号的服务功能。
Using web search,literature review,data statistics and other methods,an exploration of the WeChat public accounts of 174 science and technology museums in China was conducted.The research focused on three dimensions:account opening,information dissemination and service provision.After identifying the shortcomings,the paper makes three recommendations for further development:first,to improve the operational capability of WeChat public accounts with management innovation as the impetus;second,to give priority to user experience in improving the content creation and communication capability of WeChat public accounts;and third,to enrich the service functions of WeChat public accounts with the innovative applications of digital technology as the breakthrough.
出处
《自然科学博物馆研究》
2023年第4期23-31,共9页
Journal of Natural Science Museum Research
关键词
科技馆
微信公众号
发展建议
science and technology museum
WeChat public account
development proposal
