摘要
针对乡村末端配送时需求分散、供需地距离远、配送效率低、运营成本高等问题,文中提出构建“村众达”云平台的设计思路,该平台作为快递派送信息发布方,通过线上与线下的联通,既可以整合县/镇/村网点资源,也可以整合人力和交通资源,提升城乡流通效率,实现乡村物流末端配送资源的整合,切实解决农村“最后一公里”配送难的问题。最后,通过对众包承运者评价体系和云平台收益进行比较分析,认为“村众达”云平台的建立可以有效整合乡村现有资源,帮助村民增加收入,推动乡村物流末端配送和乡村振兴战略的高效发展。
To solve the problems of decentralized demand,long distance between supply and demand,low distribution efficiency and high operating cost in rural terminal distribution,this study puts forward the idea about the design of building a cloud platform of “Village to Village”.Through the online and offline connectivity,as a publisher of express information,the platform can not only integrate county/town/village resources,but also integrate human and transportation resources,so as to improve the efficiency of urban and rural circulation,realize the integration of rural logistics terminal distribution resources,and effectively solve the “last kilometer” distribution difficulties in rural areas.Finally,through a comparative analysis of the crowdsourcing carrier evaluation system and cloud platform revenue,it is believed that the establishment of “Village to Village” cloud platform can effectively integrate existing rural resources,help villagers increase their income,and promote the efficient development of rural logistics terminal distribution and rural revitalization strategy.
作者
李雅萍
刁玉钦
王婷婷
刘璐
姜天华
LI Ya-ping;DIAO Yu-qin;WANG Ting-ting;LIU Lu;JIANG Tian-hua(Ludong University,Yantai 264025;Jinan University,Jinan 250022,China)
出处
《物流工程与管理》
2023年第8期27-31,共5页
Logistics Engineering and Management
基金
山东省自然科学基金青年项目“网络购物产品质量监管主体及其作用机理研究”(项目编号:ZR2020QG023)
山东省自然科学基金面上项目“基于时空模型的水产品冷链风险感知与决策研究”(项目编号:ZR2021MG008)
山东社科规划研究青年项目“共治共享背景下企业自建开放式创新平台治理研究”(项目编号:21DGLJ02)
国家自然科学基金面上项目“基于理性与感性视角的顾客契合行为机理研究”(项目编号:7207020818)的阶段性研究成果。
关键词
网络云平台
乡村物流
末端配送
众包物流
network cloud platform
rural logistics
terminal distribution
crowdsourcing logistics
