摘要
网络声誉是大学的一种重要的无形资源,对人才流动与社会资源分配均具有重要价值。如何对其开展量化评价兼具理论与实践的重要价值。本研究在对大学网络声誉渠道充分调研的基础上,选取人民网、知乎、微博数据作为研究样本,通过网络计量与替代计量的思路,演绎并设计了大学网络声誉的量化指标体系,并对137所双一流高校开展了实证检验。研究结果表明,以人民网、知乎、微博为代表的网络信息渠道含有丰富的网络声誉数据;大学的网络声誉表现与大学的区位因素、类别因素均存在一定关系,理工类大学的网络声誉相对弱势。此外,本研究提出的大学网络声誉与传统大学学术声誉在顶尖大学的表现呈现了较高的一致性,且对部分社科类院校具有较强的识别作用。
Universities’online reputation is an important intangible resource with an important reference value for the mobility of talent and the allocation of social resources,and quantitative evaluations are of both theoretical and practical importance.Based on previous research,this study selected data from People’s Daily Online,Zhihu,and Weibo as research samples,deduced and designed an index system of universities’online reputation through scientometrics and altmetrics,and carried out an empirical test on 137 double-world-class universities.The results demonstrated that the online information channels represented by People’s Daily Online,Zhihu,and Weibo contain rich online reputation data.There was a relationship between the performance of the university’s online reputation and its location and category factors.The online reputation of science and technology universities was relatively weak,and the universities’online reputation proposed in this study was highly consistent with the performance of traditional university academic reputation in top universities and had a strong identification effect on some social science colleges.
作者
张洋
朱嘉麒
韦安乔
侯剑华
Zhang Yang;Zhu Jiaqi;Wei Anqiao;Hou Jianhua(School of Information Management,Sun Yat-sen University,Guangzhou 510006)
出处
《情报学报》
CSCD
北大核心
2023年第8期926-938,共13页
Journal of the China Society for Scientific and Technical Information
基金
国家社会科学基金项目“我国科技人才评价理论、方法体系与实现机制的创新研究”(20BTQ085)。
关键词
网络声誉
大学社会声誉
大学评价
科学计量
替代计量
online reputation
universities’social reputation
university evaluation
scientometrics
altmetrics
