摘要
考虑互联网回收平台和消费者群体构成的二级逆向供应链,运用Stackelberg博弈理论,研究互联网回收平台价值共创和企业社会责任(CSR)对供应链成员决策和收益影响。研究结果表明,互联网回收平台与消费者进行价值共创有利于改善消费者回收体验,同时平台利润、消费者收益和社会总福利都得以提高;回收平台CSR行为有利于提高回收价,促进废旧产品回收,并且平台总效益、消费者收益和社会总福利随着CSR程度增加而增加,但一定程度上会损害回收平台经济利润;互联网回收平台承担CSR可以有效促进消费者参与价值共创,回收平台进行价值共创一定条件下弥补其CSR行为造成的利润损失,回收平台CSR行为和价值共创相结合可以提高消费者回收积极性,有效促进产品回收。
Considering the two-stage reverse supply chain composed of Internet recycling platform and consumer groups,we study the effects of value co-creation and corporate social responsibility(CSR)of the Internet recycling plaform on the decision making and profit of supply chain members by using Stackelberg game theory.The results show that the value co-creation between the Internet recycling platform and consumers is conducive to shaping the brand image,improving the recycling experience of consumers,and improving the profits of the recycling platform,consumers benefits and total social welfare.The CSR behavior of the Internet recycling platform is bene-ficial to increasing the recycling price and promoting the recycling of waste products.The total benefits of the recycling plaform,consum-er benefits and total social welfare increase with the degree of CSR taking,but this behavior will damage the economic profit of the recy-cling platform to some extent.The CSR undertaken by the Internet recycling platform can effectively drive consumers to participate in val-ue co-creation,and the value co-creation carried out by the recycling platform can make up for the profit loss caused by its CSR behavior under certain conditions.The combination of the CSR behavior of the recycling platform and value co-creation can enhance consumers'recycling enthusiasm and effectively promote product recycling.
作者
许民利
倪永坚
简惠云
Xu Mini;Ni Yongjian;Jian Huiyun(School of Business,Central South University,Changsha 410083)
出处
《管理评论》
北大核心
2023年第6期301-310,共10页
Management Review
基金
国家社会科学基金项目(19BGL099)。
