摘要
表情包作为图像符号在网络社交中广泛传播,优秀案例能顺利实现IP商业转化,效仿者多成功者少,反而加重了表情市场的严重趋同现象。探究其中发现问题归因:制作技术的限制,平台审核的相对开放,市场快节奏下的求量不求质。
Emoticons,as image symbols,have been widely disseminated in online social interactions.Outstanding emoticon cases can successfully achieve IP commercialization,but there are few successful imitators,leading to a severe homogenization phenomenon in the emoticon market.The paper explores the reasons behind this issue reveals limitations in production techniques,relatively lenient platform audits,and a market-driven focus on quantity over quality.
出处
《丝网印刷》
2023年第16期55-59,共5页
Screen Printing
关键词
表情包制作
GIF动图设计
IP转化
emoticon design
GIF animation design
IP commercialization
